Unique programmes from dm

In 2013 dm celebrated 20 years in Hungary with many 20-percent discount promotions and with thanking employees for what the company achieved in 20 years.

Sales increased by one-digit number in the 2012-13 financial year but dm’s own brands were able to grow above the average – every third product sold were private label products. Mariann Józsa, the managing director of dm Kft. told us that the company had developed its long term CSR strategy three years earlier. It is called ‘Together for each other’ and its goal is to spot and help solve problems in our society, from protecting kindergarten children from the harmful rays of the sun to helping babies born into poor families. When a customer enters a dm store they can choose from 14,000 different products. Research conducted by dm revealed that customers like dm because of its loyalty programme, quality dm brand products, reliability, the transparent and clean stores, and the wide selection of quality organic, natural and eco products. A recent survey done among suppliers revealed that they are most satisfied with dm from the 13 companies rated in the study. dm as a brand concentrates on being different from competitors and this approach is especially important in the company’s natural, eco and organic product strategy. The drugstore chain’s own Alverde brand has already won the Superbrands recognition. dm keeps developing its Active Beauty loyalty programme and in April 2014 launched the dm Favourites beauty box in Hungary.