One beer, countless stories: Soproni has been connecting for 130 years

By: Trademagazin Date: 2025. 04. 28. 11:35

“The greater the daily rush, the more important it is to feel that we are not alone” – says the new advertisement of Soproni, which is celebrating its 130th anniversary. The beer brand, which is equally proud of its traditions and innovations, draws attention to the great power that lies in communities and togetherness.

How should an anniversary be celebrated according to Soproni? The country’s popular beer brand is not only launching an exciting, limited edition beer, but has also given its beers a renewed look on the occasion of its 130th anniversary.

The new Unfiltered Lager promises a special, fresh taste experience – spiced up with a little ritual. What’s the secret? Soproni’s anniversary, limited edition beer novelty invites you on an exciting journey into the world of beers with a “twist”. For the perfect consumer experience, it is recommended to turn the can once before opening, and if you choose a bottled product, after pouring two-thirds of the beer into a mug, carefully swirl the liquid remaining at the bottom of the bottle and then pour it into the glass. The Sopron Brewery masters encourage everyone to try this little ritual – and get the most out of the limited beer speciality.

The spectacularly changed design is also a real birthday innovation. The fresh, clean exterior simultaneously appeals to members of the younger generations and creates harmony among the members of the Sopron product family. Of course, only the image has changed: the high quality and the well-known, popular flavors have remained. Since 1895, the Sopron Brewery has been working with careful attention to produce beers that contribute to the cultivation of beer culture in a wide range.

“We have been bringing people together for 130 years – because together is always better! With our new commercial, we would like to draw attention to the power of shared experiences. Our most important memories are always about things we have experienced together with others, and Soproni is proud to have been present in unforgettable moments of togetherness since 1895. Innovation is just as important as nurturing a 130-year tradition among the brand’s key values”

– shared her thoughts on the occasion of the Soproni Brewery’s anniversary, Katalin Perényi, Marketing Director of HEINEKEN Hungária Zrt.

The renewed portfolio can already be found on store shelves. The commercial, which was shot in the Alcsút Arboretum and an authentic small pub in Csepel, which also featured HEINEKEN Hungária employees as extras, can be seen on digital platforms and television channels from April 14.