A one-kilogram chocolate bunny, premium hams, cake specialties: this is what Easter will be like on the shelves of Auchan!

By: Trademagazin Date: 2026. 03. 06. 12:03

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Tradition and novelty come hand in hand in Auchan’s Easter offer this year: in addition to classic holiday staples, new flavors, premium hams and spectacular chocolate specialties await customers, all in a wide price range, from budget-friendly solutions to the upper segment. The company’s goal remains unchanged: every family will find products that fit the holiday table and gift basket, while price-value ratio continues to play a central role. During the Easter holidays, Auchan stores will be closed on public holidays, i.e. Good Friday, Easter Sunday and Easter Monday, while on the other days of Holy Week, they will be open to customers according to their usual, normal opening hours.

This season, new chocolate bunny and egg figures, desserts and private label sweets will expand the range, while the The selection of cakes is also expanding significantly. The classic braided cake remains the most popular, but there is also increasing interest in flavored versions: savory filled, cottage cheese chocolate chip, citrus and fruit cakes bring a new color to holiday breakfasts. The product range based on Easter traditions provides a stable foundation, as the demand for ham, eggs and cakes is predictable from year to year, but customers are also open to new products.

“Our Easter offer includes smoked-cooked, traditionally aged and tied hams, while products made using traditional methods are clearly the represent the premium category. In terms of customer habits, we continue to sell the largest amount of smoked-cooked hams, but year after year we can see a slow but definite shift towards classic smoked products. In addition, matured, dried hams are also becoming increasingly popular – for example, Parma, Serrano or Black Forest types – and are now appearing on more and more holiday tables. It is important for us to offer quality products in a wide price range: our entire ham selection is available at prices between 1990 and 4990 HUF, so every customer, from entry-level to premium, can find the ideal solution for them”

– said Nagy Attila, Sales Director of Auchan Hungary.

The indispensable companion of ham is grated horseradish, for which demand traditionally increases in the weeks before the holiday. Based on previous experience, delicate, mild-flavored horseradishes are the most sought after. Auchan also offers a wide range of prices and quality in this area, highlighting its own brand products, which offer customers a favorable price-value ratio.

Easter chocolates play a central role this year as well. The company is preparing a wide range and promotions, as the search for chocolate eggs has gained new momentum in recent years. The shelves are lined with a variety of smaller and larger chocolate eggs and bunny figures, and children are particularly spoilt for choice: in addition to chocolate figures, gift packages and candies, and even a large 1-kilogram chocolate rabbit, are available in stores. The goal of the price-value ratio is to ensure that every customer can find the optimal product for them, whether it is a small surprise or a spectacular holiday gift.

According to Auchan’s experience, traffic picks up the most in the days before Easter, so it is worth planning your shopping in advance, especially for fresh and seasonal products. The company also strives to provide a convenient and predictable shopping experience during the holiday season, supporting those who want to prepare the family Easter table in a timely and conscious manner with alternative solutions in addition to the store offering. Fresh and durable products, as well as Easter gifts, can be ordered online and collected at Drive points or in innovative CoolBoxes.