Drink Tchibo Coffe – thinking about saving money – special offer in Austria
Erste Bank's „Sparefroh” bundles available at some 60 Tchibo/Eduscho locations in eastern Austria.
Erste Bank is forging new paths in the marketing of financial products in Austria. From 11 January 2008, the bank will offer "Sparefroh" bundles for a limited time at some 60 Tchibo/Eduscho locations as part of a collaboration with Tchibo/Eduscho. The "Sparefroh" bundle contains a "Sparefroh" toy, a "Sparefroh" coffee mug, two vouchers that are each good for one cup of coffee and a brochure and application form for opening an s Kapital savings account. Customers will receive an additional EUR 15 gift certificate for Tchibo/Eduscho when they open an s Kapital account at any Erste Bank branch. The "bank product you can touch" will cost EUR 7.90. The special interest rate for this account will be 4.6 per cent for a period of nine months. This is currently the highest interest rate for a savings product with this duration. Erste Bank plans to acquire 20,000 new customers in 2008.
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