Good Friday is in a week: the Easter shopping season has begun

By: Trademagazin Date: 2026. 03. 27. 12:09

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There is only one week left until Good Friday, so the festive preparations have reached the finish line – and Auchan is helping customers with a wide and exciting selection this year as well. In addition to traditional Easter staples, new flavors, premium hams and spectacular chocolate specialties line the shelves, from budget-friendly solutions to the higher category. The company’s goal remains unchanged: every family will find products that fit the festive table and gift basket, while price-value ratio continues to play a central role. Auchan stores will be closed on Easter holidays – Good Friday, Easter Sunday and Easter Monday – but will be open as usual on the other days of Holy Week.

This season, new chocolate bunny and egg figures, desserts and private label sweets will expand the range, while the cake selection has also been significantly expanded. The classic braided cake remains the most popular, but there is also increasing interest in flavored versions: savory filled, cottage cheese chocolate-drop, citrus and fruit cakes bring a new color to holiday breakfasts. The product range based on Easter traditions provides a stable foundation, as the demand for ham, eggs and cakes is predictable from year to year, but customers are also open to new products.

“Our Easter offer includes smoked-cooked, traditionally aged and cured hams, while products made using the traditional method clearly represent the premium category. In terms of customer habits, we continue to sell the largest amount of smoked-cooked hams, but year after year we can see a slow but definite shift towards classic smoked products. In addition, aged, dried hams are also becoming increasingly popular – such as Parma, Serrano or Black Forest types – and are now appearing on more and more holiday tables. It is important for us to offer quality products in a wide price range: our entire ham selection is available at prices between 1990 and 4990 HUF, so all our customers, from entry-level to premium, can find the ideal solution for them”

– said Attila Nagy, Sales Director of Auchan Hungary.

The indispensable companion of ham is grated horseradish, for which demand traditionally increases in the weeks before the holiday. Based on previous experience, delicate, mild-flavored horseradishes are the most sought after. Auchan also offers a wide range of prices and quality in this area, highlighting its own brand products, which offer customers a favorable price-value ratio.

Easter chocolates play a central role this year as well. The company is preparing a wide range and promotions, as the search for chocolate eggs has gained new momentum in recent years. The shelves are lined with a variety of smaller and larger chocolate eggs and bunny figures, and children are in for a particularly rich selection: in addition to chocolate figures, gift packages and candies, and even a large, 1-kilogram chocolate rabbit, are available in stores. The goal of the price-value ratio is to ensure that every customer can find the optimal product for them, whether it is a small surprise or a spectacular holiday gift.