Continente Introduces Yoghurt Drink With One-Year Shelf Life

By: Trademagazin editor Date: 2024. 09. 20. 09:48

Portuguese retailer Continente has introduced Yogoody Shake, a powdered yoghurt drink that, it claims, will transform the yoghurt market.

With a shelf life of up to 12 months and no need for refrigeration, these sustainable shakes are now available in Continente stores across Portugal.

Yogoody Shake comes in four flavours: mango, strawberry, red fruits, and vanilla.

Developed by a Portuguese startup, these shakes are made from powdered yoghurt that dissolves in water, offering a practical and portable option for yoghurt lovers.

Yogoody is packed with seven strains of probiotics and three grams of prebiotic fibre per serving, corresponding to more than 10% of daily fibre requirements.

The innovative formula combines fermented dairy, whole fruit, and oat fibre to create a healthy and satisfying drink.

Each Yogoody pack contains four 30-gram sachets, available at a suggested retail price of €9.90. Customers can also receive a free sample and shaker with their purchase.

The product features the Continente Food Lab seal, a platform for Portuguese food innovation, responsible for developing and introducing new global food trends and innovative products. Products featuring the seal are introduced through a dynamic and experimental approach, with customer feedback playing a key role in their continued availability.

ESM