Mastercard’s tokenization transformation in Europe is halfway through in a year

By: Trademagazin Date: 2025. 06. 13. 11:59

A year after Mastercard announced its goal to completely eliminate manual card data entry for online purchases by 2030, almost half of all e-commerce transactions in Europe are now tokenized. Mastercard’s partner network is rapidly deploying safer and simpler digital payment technologies.

According to Mastercard, nearly 50% of e-commerce transactions in Europe are now tokenized. These include solutions such as Secure Card on File (SCOF), Click to Pay and digital wallets, the use of which has increased by more than a third year-on-year.

Merchant tokenization (Secure Card on File) is now available in 45 European countries and territories, significantly reducing the risk of fraud and improving payment approval rates. Click to Pay is now available in 26 markets and has tripled in registered users in the past year. Payment Passkeys take digital identification to a new level, allowing users to authenticate with fingerprints or facial recognition, without passwords.

Mastercard has worked with a number of new partners over the past 12 months to make online payments more secure and seamless.

In the area of tokenization: Checkout.com, Delivery Hero (Foodora, eFood, Foody, , Glovo), Global Collect (Worldline), Monext, Santander.

In the area of Click to Pay: Autopay, Consors Finanz BNP Paribas, Fiserv, ICA Banken, Lendable, Nickel, N26, Ogone (Worldline), PayU, SaferPay (Worldline), SIX, tPay.

In payment passkey technology: Dintero, Netopia, Solidgate.

“One year after announcing our 100% tokenization and authentication goal, Europe is gaining momentum,”

said Brice van de Walle, Vice President, Digital Services, Mastercard Europe.

“We are working with partners who are working with us to make the digital payments of the future safer and simpler through Click to Pay, ID keys and tokens.”

A recent Mastercard survey found that 54% of European shoppers find it confusing to register when making a payment, and 82% are frustrated by overly complicated processes. Replacing passwords with ID keys, automatic and secure card fill, and the use of encrypted tokens are all answers to real consumer pain points.