Danone's One euró Offer

Groupe Danone has unveiled plans to sell a discounted range of yoghurts in France costing one euro for a pack of six following a fall in sales.

The French
dairy giant said it would launch the new line in September in a bid
to reverse a decline in product sales.
Market data analysts
ACNeilsen said Danone’s dairy volumes sales had slumped in recent
months as a 12% fall in February was followed by a 14% decline in
March and then a further drop of 17% in May.
Experts have said
sales of premium branded foods, such as Danone, have been hit as
consumers turned to own-brand labels in a bid to economise.