Health consciousness and unique products are in the focus of METRO’s Easter assortment

For METRO the meat and meat product category has always been of key importance as they are the main elements of Hungarian gastronomy. 2012 will be the year of regional, homely flavours, therefore in many stores the assortment has been expanded with local products.

The Easter holiday is traditionally about ham and METRO makes sure that they offer ham in several versions and in all price segments. Metro Hungary’s communications manager Yvette Krubl told our magazine that in the Eater period their private label products are very popular, but Spanish, Italian and German hams, which are cured for several months, also sell well. At METRO 2012 will also be about health consciousness and unique products: they will also sell different types of poultry ham and 12-kg ‘peasant’ ham by the bulk. In general we can say that meat and meat products do not really need strong marketing support in Hungary as traditions and well-known flavours drive consumers to purc