Health-conscious consumers and comprehensive waste recycling – this is how Borsodi Brewery is shaping the market

By: Trademagazin Date: 2025. 11. 21. 11:24

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The demand for health-conscious choices is growing in the beer market, especially among young adults, Ildikó Ofella, supply chain director of Borsodi Brewery, told Agrárszektor. Some of the company’s portfolio and innovations are already specifically aligned with this trend, while the sustainability indicators of production are also improving further – points out the Agrarszektor’s recent article.

Several thousand domestic suppliers and stable quality assurance

Borsodi still procures more than half of its brewing raw materials – barley and malt – from Hungarian producers. The company uses the synergies of the Molson Coors group to purchase from places where quality and supplier stability can be guaranteed in the long term.
The selection of new suppliers is preceded by risk assessment, food industry compliance and internal audits. Existing partners are monitored in addition to regular official and company inspections; The factory renewed its IFS food safety certificate in 2024 with a result of 96.88%.

100% waste recycling since 2018

The Borsodi Brewery has been recycling all of its production waste since 2018, so the amount going to landfill is 0 tons.
Packaging waste is selectively handed over to MOHU partners, and electricity is partly generated from the biogas of its own wastewater treatment plant, which complements the output of the Bőcs solar park.
The beer lees – tens of thousands of tons per year – continue to be used by feed manufacturers and livestock farmers.

DRS was the biggest transformation in recent years

The transition to the mandatory redemption fee system (DRS) was one of the factory’s most complex projects. In addition to modifying packaging and labels, redesigning financial and logistics processes, and fine-tuning IT systems, employee training and continuous consultations with MOHU were given a prominent role. The company met all requirements by the legal deadline.

The non-alcoholic segment is growing stronger

The volume of the overall beer market is stagnating, but the demand for non-alcoholic and flavored products continues to grow dynamically. These customers are increasingly looking for natural ingredients and creating new consumption opportunities.

Borsodi renewed the Friss 0.0% brand this year and also introduced a new flavor variant. According to the company, this is in line with consumer trends, in which, in addition to quality and special flavors, health-conscious choices have become more important. However, this year’s mild summer posed a challenge from a sales perspective.