Healtier image for 7-Up Free
Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.
The company said, that it has invested GBP1.8m (US$3.55m) in
its campaign, which is targeted at women aged 35-44, who tend to purchase
drinks for the whole family. The campaign will run from May until the end of
August.
Britvic said that the new design will emphasise that 7-Up
Free does not contain sugar, preservatives, colourings and caffeine and focus
primarily on the natural lemon and lime flavours.
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