Healtier image for 7-Up Free

By: trademagazin Date: 2007. 05. 31. 00:00

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.

The company said, that it has invested GBP1.8m (US$3.55m) in
its campaign, which is targeted at women aged 35-44, who tend to purchase
drinks for the whole family. The campaign will run from May until the end of
August.

Britvic said that the new design will emphasise that 7-Up
Free does not contain sugar, preservatives, colourings and caffeine and focus
primarily on the natural lemon and lime flavours.