Healthy Danone products for every child

Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number of foundations and social initiatives since its formation. These programs are intended to help children from poor families or suffering from health problems. An example of such initiatives was their „An hour for children” program with employees donating an hour’s wage to such children. Danone has also donated HUF 8 million to Clown Doctors. The Danone Active Vacation program represented a different approach in 2000 and 2001 by helping to keep children busy during the autumn vacation. A total of 20,000 children participated in the program which received HUF 23 million from Danone. The “Let’s help children together” program is intended to support the Children’s Oncology Network and has helped children suffering from cancer in 7,000 cases so far. As many of the children undergoing treatment for cancer are undernourished, Danone decided last year to integrate a program of healthy clinical nutrition for children suffering from cancer into the “Let’s help children together” project under the name “Clinical Nutrition Program”. The physical condition of children is assessed and monitored continuously which allows a personalised diet to be worked out for every child.