Danone enters $1B yogurt mix-in category with healthy focus

Danone is entering the $1 billion yogurt mix-in category with healthy offerings that the dairy giant says will attract snacking consumers who are turned off by similar products they see as indulgent.

The food and beverage giant is launching its mix-in platform under the Remix banner. It will be rolled out initially to three brands within its yogurt portfolio that each cater to specific nutritional needs: Light + Fit with low calories, Oikos with high protein and Too Good & Co. (previously called Two Good) with low sugar.

Each brand will initially have three mix-in flavors. Oikos, for example, has Coco Almond Chocolate; Light + Fit features Strawberry Cheesecake and Too Good & Co. offers Blueberry Almond Oat Crisp.

By launching mix-in products that have low sugar, high protein, or low calories, Danone is confident it can attract consumers to the yogurt category and further expand the usage occasions of its brands. Yogurt traditionally has been relegated to breakfast, but the addition of mix-ins brings it deeper into snacking during other times of the day.

The new mix-ins come as Americans are snacking more than ever, with an estimated 90% doing it one to three times a day. At the same time, Danone noted that nearly half of consumers say they’re trying to eat healthy. The overlap creates a prime market opportunity for Remix.

Danone’s Remix is the latest product in the yogurt category that allows dry ingredients to be added immediately before consumption.

The debut of Remix also coincides with a repositioning by Danone of its popular Two Good brand launched in 2019.

Food Dive