ASDA's Healthy Steps at the Own Brand Food

From January over 9,000 food and drink items are free from artificial colourings and flavours, hydrogenated vegetable oil and Aspartame.

 From now on where flavours or colours are used in products these will be from named natural sources including herbs and spices. All products affected by the change have been rigorously tested by customers and ASDA is so confident of the taste, texture and appearance of products that they will be offering a full refund to any customer not fully satisfied by the changes.  

ASDA products containing artificial colours and flavours will no longer be on sale from the 25th March when everything manufactured prior to the deadline will be sold through.