Dm is #completelyme – differences can bring us together
Being ourselves isn’t easy, with external expectations from different social roles and the influence of social media creating a constant pressure to conform, to always present a perfect image of our lives. Dm encourages us to think about ourselves in a reflective way and wants to contribute to a social environment in which everyone can thrive and flourish. “Diversity, combined with mutual respect and care, enriches life and can serve as a basis for good quality coexistence. We believe our differences don’t separate us, but strengthen and connect our communities”, points out Roland Kanyó, marketing and PR manager of dm.
Diversity and being unique
Dm casts its vote on diversity and being unique, so the #completelyme campaign also features people who are older, disabled or have permanent physical disabilities. The #completelyme campaign was launched in early 2025 and uses a wide range of communication tools, from classic marketing elements to light paintings on city centre buildings in the capitals of the twelve dm Group countries. If we want to be ourselves, physical, mental and spiritual health is crucial: in a taboo-breaking fashion dm continues to talk openly about the most important issues of women’s health – with the #completelyme campaign too. (x)
Related news
dm Rolls Out Reusable Displays Across Europe to Cut Waste and Emissions
German drugstore chain dm is introducing reusable product displays in…
Read more >DM helps make intimate hygiene products accessible to as many people as possible
dm is committed to supporting women’s health and continues to…
Read more >NKFH: dmBio Beeren Crunchy berry and fruit muesli 500 grams recalled due to undeclared allergen
Due to an unmarked allergen (lupine), Dm Drogerie Markt Kft.…
Read more >Related news
XII. Laurel Retail Conference – the future is visible in action
On May 28, key players of the retail sector will…
Read more >BioTechUSA and FC Barcelona: partnership reaches new level with Pedri and new product
The BioTechUSA Group has been FC Barcelona’s global nutritional supplement…
Read more >Mantova: an Italian flavour festival – with spices
The Fratelli Mantova BBQ product line takes grilling to a…
Read more >