Dm is #completelyme – differences can bring us together

Diversity and being unique

Dm casts its vote on diversity and being unique, so the #completelyme campaign also features people who are older, disabled or have permanent physical disabilities. The #completelyme campaign was launched in early 2025 and uses a wide range of communication tools, from classic marketing elements to light paintings on city centre buildings in the capitals of the twelve dm Group countries. If we want to be ourselves, physical, mental and spiritual health is crucial: in a taboo-breaking fashion dm continues to talk openly about the most important issues of women’s health – with the #completelyme campaign too. (x)