Dm is #completelyme – differences can bring us together

By: Trademagazin editor Date: 2025. 02. 28. 01:53

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Being ourselves isn’t easy, with external expectations from different social roles and the influence of social media creating a constant pressure to conform, to always present a perfect image of our lives. Dm encourages us to think about ourselves in a reflective way and wants to contribute to a social environment in which everyone can thrive and flourish. “Diversity, combined with mutual respect and care, enriches life and can serve as a basis for good quality coexistence. We believe our differences don’t separate us, but strengthen and connect our communities”, points out Roland Kanyó, marketing and PR manager of dm.

Diversity and being unique

Dm casts its vote on diversity and being unique, so the #completelyme campaign also features people who are older, disabled or have permanent physical disabilities. The #completelyme campaign was launched in early 2025 and uses a wide range of communication tools, from classic marketing elements to light paintings on city centre buildings in the capitals of the twelve dm Group countries. If we want to be ourselves, physical, mental and spiritual health is crucial: in a taboo-breaking fashion dm continues to talk openly about the most important issues of women’s health – with the #completelyme campaign too. (x)