E-commerce: the Czech and Slovak online stores win over the domestic ones

By: Trademagazin Date: 2023. 01. 19. 11:47

It is an inevitable step for Hungarian online stores to expand abroad – this was said at one of the presentations in the e-commerce hall of the Hungarian Marketing Festival.

This was held by Iván Rédey, the head of Shoptet in Hungary. Shoptet is a regional player and operates an online store engine, not bad: 32,000 webshops operate through their system, including such as the Mall. They have an annual turnover of one thousand billion forints. The company is headquartered in Prague. This is also important because it is precisely the Czech and Slovak online stores that flood the markets at a brutal pace, including the Hungarian one – Világgazdaság points out.

Such as Kifli, Notino, Mall, Alza or Gymbean. In his presentation, the company manager tried to present the background of the process. First of all, he drew attention to the fact that 65 percent of Czech online stores are also interested in the international market. Meanwhile, only a few of the Hungarians stepped onto this stage with success: Ipon, Pepita, Alinda and Biotech. However, according to Iván Rédey, it is not a big deal to take this step, you just have to want to. The Hungarian e-commerce market is not in bad shape, in 2021 it achieved a growth of 29 percent in euros and 32 percent in HUF, while in Europe as a whole it was 16 percent. At the same time, the Czech market is 4.5 times larger than the Hungarian one.