Drugstores: increasing intimacy

Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still account for most sales. Combined total sales of pads, pantiliners and tampons grew by 6 per cent and exceeded HUF 12 billion in May 2006–April 207. Pantiliners account for nearly half of all sales, while the proportion of pads shows some decline. Sales of tampons show some increase in terms of value. The average consumer price of pads rose by 10 per cent in March-April, this year. Average price for panty liners has reached HUF 12, while that of tampon is HUF 28. Private labels hold a 20 per cent market share in this category.