Growing demand for frankfurters sold by weight in spite of higher price

Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of products sold by weight increased. However, pre-portioned product still accounted for 73 percent of total sales. Private labels continued to increase their market share, reaching 27 percent in terms of value. The market share of hyper markets remained at 36 percent, while that of 401-2500 square meter stores was up by 2 percent, reaching 38 percent. Demand for frankfurters sold by weight grew in spite of a 7 percent year on year increase in price. The price of pre-portioned products was up by 2 percent.