Szaloncukor is getting more expensive: the rise in the price of cocoa beans is also affecting the holiday sweets
The price of szaloncukor which is an essential part of Hungarian Christmas traditions, may increase significantly this year. The popular sweet has been available in stores for weeks, but more and more people are looking for artisanal versions in confectioneries. Balázs Erdélyi, the professional president of the Hungarian Confectionery Industry Association, spoke to Pénzcentrum about the background to the price increase and the demand for szaloncukor.
What is behind the price increase?
According to Balázs Erdélyi, one of the main reasons for the price increase is the drastic increase in the world market price of cocoa beans, which has more than doubled in one year. This has a significant impact on the pricing of szaloncukor as a raw material for chocolate production. In addition to raw materials, other cost items – such as energy and wages – have also increased, which further increases production costs.
“Even if someone generates the same turnover this year as a year ago, they will still realize significantly less profit,”
– said the professional president, indicating that the continuous increase in costs poses a serious challenge for the confectionery industry.
Popularity of artisanal candies
While the price increase of store-bought candies seems inevitable, artisanal versions are also receiving increasing attention. Many people are willing to pay a higher price for candies made from quality ingredients and offering special flavors, which partially offsets the cost increase. This creates an opportunity for confectioneries to attract customers with new, creative products in addition to traditional flavors.
Christmas without candies?
In Hungary, candies are a symbol of festive preparations, which few people leave off the Christmas table or the decorated tree. Although the price increase may be felt on wallets, traditions and the desire for a festive atmosphere will probably maintain demand this year as well.
Industry experts expect that candy will remain an important part of the Christmas holidays, although the price increase may cause many people to reconsider the quantity and quality of the candy they purchase.
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