Magazine: Cleaning products: hypermarket is the dominant retail channel

In general cleaning product retail sales augmented in the first half of 2011. The biggest category was general cleaning and scrubbing products: annual sales were above HUF 11 billion in the July 2010-June 2011 period. Toilet cleaner sales amounted to HUF 5 billion and window cleaners exceeded the HUF 1-billion level. Cleaning wipe and floor cleaning products were below the HUF 1-billion threshold. Retail sales are still very much concentrated: hypermarkets had a 33-41 percent share from the value sales of 4 categories of the 5 mentioned above. 20-28 percent was the share of the 401-2,500m² channel (mainly supermarkets and discount stores) in 4 categories out of the 5. General cleaning products: general food stores with a floor space above 400m² were responsible for 57 percent of value sales. Stores smaller than these saw their market share shrink, from 25 to 24 percent. Toilet cleaner sales were the most concentrated: bigger-than-400m² stores’ market share climbed above 60 percent in terms of value.