Drugstores dominate

Decorative cosmetics retail sales exceeded HUF 5 billion between January and August 2014. Value sales augmented by 10 percent and volume sales rose 2 percent, according to the Nielsen Retail Index. Drugstores dominated in sales, with their value share growing by 1 percentage point to 89 percent. Manufacturer brands’ share from sales was stable at 89 percent (in value). In the first half of the year HUF 1.358 billion was spent on television commercials (calculated at rate card price) – 85 percent more than in the first half of last year.