Lidl Portugal Introduces Canned Wine

Lidl Portugal has launched two Portuguese canned wine SKUs under its exclusive brand, Adega Mãe.

The launch of Adega Mãe Vinho Rosé Regional Lisboa and Adega Mãe Vinho Branco Regional Lisboa comes at a time when consumers are increasingly looking for products, which are packaged for easy consuption, the retailer noted.

Made from the Touriga Nacional (61%) and Aragonez (39%) grape varieties, Adega Mãe Rosé Regional Lisboa features a delicate aroma with floral and fruity notes and is perfect for summer afternoons with salads, pizzas or pasta.

The Adega Mãe Branco Regional Lisboa tinned wine, produced from the Chardonnay (67%) and Arinto (33%) grape varieties, is distinguished by its consistent freshness that envelopes the palate and highlights the flavour of the food. It goes perfectly with fish dishes, sushi and cheeses.

Both are available in 250ml cans, for €0.99 each, exclusively in more than 260 Lidl shops.

ESM