The el Jimador in a new designer bottle

Mexico's most popular tequila, the el Jimador made of 100% agave was given a new design. The goal of the brand is to provide more elgant bottle to the first-class drink underlining the outstanding product quality.

The premium category drink can be the main decoration of our liquor cabinet, because the distillate – made of 100% blue agave – has new packaging. Instead of the usual label on the bottle, we can find an embossed Jimador, an agave harvesting figure representing the brand’s commitment to hard work. The designers also changed the shape of the glass: the base and the top of the bottle was given emphasized edges, while to the neck of the bottle, streamlined, uniform color labels and caps were designed, that give a modern look to the packaging.