Agus battles inflation in Africa by providing a diversified milk powder portfolio

By: Trademagazin Date: 2022. 10. 12. 09:15

African countries are currently facing high inflation and prohibitive prices for imported goods. The milk powders offered by Agus that earned a reputation in the African market provide a solution in this situation.

Agus is the designer, marketer and distributor of food and beverages, leading in dairy, beverages, snacks, breakfast products and many more on the radar. Their recognized international and regional brands of the company operating in areas mainly in Africa, Central America, the Middle East, and Europe include Royal Milk, Majestic and Milky.

Royal Milk is one of Agus’ flagship fat filled milk powders. It is an innovative product that has been recently enriched with vitamins and minerals. It is perfectly suitable for drinking, homemade artisan yoghurts preparation, as well as all industrial applications.

Commonly used powdered milk is becoming too expensive, and customers are looking for cheaper alternatives. To meet their expectations, Agus offers a budget version of powdered milk in instant form, under the Majestic brand. The product is ideal for preparing a glass of milk, for example.

Cheaper but still high-quality substitutes are also sought by industrial customers, mainly in the bakery, confectionery and dairy segments. Due to the market situation, they are introducing solutions to optimize production costs, also regarding the usage of raw materials. The answer to these needs is Milky brand, ideal for industrial applications.