Discount stores: more than half of sales revenue realised by private labels

According to Nielsen, in the case of food products the market share of private labels grew from 22 to 23 percent in value in 2010 – this amounts to HUF 300 billion. With household chemical and cosmetics products the same proportion was 17 percent, representing a value of HUF 50 billion. Discount stores are the key drivers behind the expansion of private label products: in this channel PL food product sales improved from 54 to 57 percent, while PL household chemical and cosmetics sales augmented from 56 to 58 percent (measured in forint).