Functional food market grown dynamic in the UK

Some 97% of British consumers have bought some sort of food with an added health benefit, according to a survey from Nielsen.

According to the research company, the UK functional food
market is worth about £400m and has grown by 5% in the past two years.
Whole grain or high fibre was the most commonly bought item
with 83% of respondents saying they purchased goods either sometimes or
regularly. 84% of respondents had bought probiotic yogurts, with a third saying
they regularly buy these. Of the 3% who say they never purchase functional
foods, almost half of them claim their decision is based on the fact that they
do not believe the manufacturers' claims of health benefits.