Dynamic expansion in the market of paper diapers

The growth in retail sales of paper diapers has continued to accelerate. An increase of 12 per cent was registered by Nielsen in the July 2006–June 2007 period, with total sales approaching HUF 15 billion, making diapers the third biggest household chemical category among the 61 monitored by Nielsen. Though hyper markets still hold the largest market share, but this has fallen to 46 per cent from 51 a year earlier. At the same time, the market share of drugstores has grown by 5 per cent to 32. The 401-2,500 square meter channel has also improved its position with a market share of 14 per cent. Under 400 square meter stores only hold a 7 per cent market share. Private labels play a very significant role in this category with a market share of 30 per cent.