20-year-old Profi rewarded loyalty
The Profi chain operates 73 stores in Hungary and their most important objective for 2010 was increasing the basket value. To achieve this goal, Profi organised a loyalty promotion campaign, which rewarded customers after the sum they spent in Profi stores. Profi Birthday Promotion realised all the goals the company set, e.g. in terms of sales, profit margin etc. Throughout the year Profi focused its communication on ‘Profi values’: products manufactured in Hungary, good prices and private label products. In order to attract a younger generation of consumers, the company organised targeted prize games and product promotions.
Related news
Related news
Record number of returns: Kifli.hu customers return half a million bottles per month
More than 2.6 million bottles returned in a few months…
Read more >The newest SPAR store in Szombathely opened with an investment of more than one billion
SPAR Hungary has opened its newest supermarket in Szombathely, on…
Read more >Momentán Udvar and Rossmann together again in the Valley of the Arts
Rossmann joined the Momentán Udvar programs at the 34th Valley…
Read more >