20-year-old Profi rewarded loyalty

The Profi chain operates 73 stores in Hungary and their most important objective for 2010 was increasing the basket value. To achieve this goal, Profi organised a loyalty promotion campaign, which rewarded customers after the sum they spent in Profi stores. Profi Birthday Promotion realised all the goals the company set, e.g. in terms of sales, profit margin etc. Throughout the year Profi focused its communication on ‘Profi values’: products manufactured in Hungary, good prices and private label products. In order to attract a younger generation of consumers, the company organised targeted prize games and product promotions.