Macy’s taps tech for digital scent bars

Macy’s is aiming to change how it sells fragrance and enhance the customer experience at the same time.

The retailer, according to a U.S. Chamber report, is partnering with Perch to install digital fragrance counters at 34 stores in the U.S.

A fragrance bar is already in place in a New York City, Brooklyn location. Shoppers can spritz a perfume to check out its scent and then immediately, via a digital display, learn everything about it — from ingredients to reviews and even a check-out code.

The goal, according to the report, is to provide guests with an in-store display experience that mirrors the online shopping experience.

Retail Customer Experience