Macy’s taps tech for digital scent bars
Macy’s is aiming to change how it sells fragrance and enhance the customer experience at the same time.
The retailer, according to a U.S. Chamber report, is partnering with Perch to install digital fragrance counters at 34 stores in the U.S.
A fragrance bar is already in place in a New York City, Brooklyn location. Shoppers can spritz a perfume to check out its scent and then immediately, via a digital display, learn everything about it — from ingredients to reviews and even a check-out code.
The goal, according to the report, is to provide guests with an in-store display experience that mirrors the online shopping experience.
Related news
Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by…
Read more >IGD’s Online Retail Trends Report 2025: Online grocery leading the charge as the fastest growing channel
Profitability Challenges Continue to Remain; New Revenue Streams Needed to…
Read more >NAV: around five thousand fake perfumes were found in a shop in the Far East of Budapest
About 5,000 fake perfumes were found in a shop in…
Read more >Related news
Tears in the Water benefit concert in September, charity campaign continues
Due to the extreme heat, the organizers postponed the “Tears…
Read more >Producers and consumers must be brought closer together
By strengthening the short supply chain, producers and consumers must…
Read more >III. Employer Branding Conference: Is the future already here?
On 4 June 2025, the first Sustainable Packaging Forum took…
Read more >