Macy’s taps tech for digital scent bars
Macy’s is aiming to change how it sells fragrance and enhance the customer experience at the same time.
The retailer, according to a U.S. Chamber report, is partnering with Perch to install digital fragrance counters at 34 stores in the U.S.
A fragrance bar is already in place in a New York City, Brooklyn location. Shoppers can spritz a perfume to check out its scent and then immediately, via a digital display, learn everything about it — from ingredients to reviews and even a check-out code.
The goal, according to the report, is to provide guests with an in-store display experience that mirrors the online shopping experience.
Related news
NAV: around five thousand fake perfumes were found in a shop in the Far East of Budapest
About 5,000 fake perfumes were found in a shop in…
Read more >Shoppers buy more spontaneously and pay less attention to promotions
German consumers’ shopping habits changed in the summer of 2024:…
Read more >7-Eleven Philippines teams up with Pokémon for merch and in-store experience
7-Eleven Philippines has partnered with Japanese gaming and character franchise…
Read more >Related news
Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >The MVM Dome was filled with 5,500 beauty fans
The 4th Rossmann x Krémmánia Beauty Expo, held at the…
Read more >The III. REL Organizers’ Day ended successfully
Hungary is at the forefront of supporting short supply chains…
Read more >