Macy’s taps tech for digital scent bars
Macy’s is aiming to change how it sells fragrance and enhance the customer experience at the same time.
The retailer, according to a U.S. Chamber report, is partnering with Perch to install digital fragrance counters at 34 stores in the U.S.
A fragrance bar is already in place in a New York City, Brooklyn location. Shoppers can spritz a perfume to check out its scent and then immediately, via a digital display, learn everything about it — from ingredients to reviews and even a check-out code.
The goal, according to the report, is to provide guests with an in-store display experience that mirrors the online shopping experience.
Related news
NAV found more than HUF 30 million worth of fake perfume in the capital
The financial inspectors found more than HUF 30 million worth…
Read more >Personalisation is the keyword in retail this year
Personalisation, artificial intelligence (AI), and sustainability – these are the…
Read more >Survey reveals how retailers view AI, future deployment plans
Retailers have big plans for deploying artificial intelligence (AI) technologies…
Read more >Related news
Talent search in marketing: This is how Signature 40 is made
In the world of Hungary-based marketing, few things can generate…
Read more >Again “Lecsó-cooking festival and Family day” in Szeged
You can now apply for IV. Premium Market Picnic for…
Read more >Hungary’s most colorful festival starts on August 15 in Debrecen
A Szent István napi programokról, a készülő virágkocsikról és a…
Read more >