Digital Innovation in Stores: Nielsen IQ and Vusion Group Join Forces

By: Trademagazin editor Date: 2025. 05. 16. 09:05

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Nielsen IQ and Vusion Group have announced a strategic partnership aimed at driving the technological advancement of brick-and-mortar retail stores. The collaboration will focus on integrating sales data, shelf observations, and consumer behavior data to optimize assortment planning, pricing, promotions, and logistics through data-driven insights.

The collaboration will focus on integrating sales data, shelf observations, and consumer behavior data to optimize assortment planning, pricing, promotions, and logistics through data-driven insights.

Nielsen IQ, a global provider of market research and analytics, and Vusion Group, a specialist in digital retail solutions such as electronic shelf labels, are both active in over 100 countries. The partnership will initially launch in the US, France, and Italy, with plans to expand quickly across Europe, the Middle East, and North America.

Tracey Massey, COO of Nielsen IQ, emphasized that the collaboration represents a strong step toward transforming how retailers and manufacturers approach growth and customer engagement, by leveraging cutting-edge AI technology and data analytics to make the retail sector smarter and more efficient.