Hooters-concept

By: trademagazin Date: 2009. 03. 05. 08:00

Using beautiful female bodies as marketing tools has become commonplace in all segments of catering, especially in Hooters units. A number of other enterprises have also begun to copy this model, for example Hustler Bar & Grille and Balázs Szalay (Sir Lancelot, Dzsungel, Champs) had also contemplated opening a similar bar in Hungary, but finally decided not to. Hooters has grown into a USD 1 billion plus business with 400 units in the US and 70 in other countries, including Austria. Development has been especially spectacular in Asia. There are already five Hooters bars in Shanghai and their owner plans to continue expanding his chain.

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