Wildly popular Asahi product to launch in South Korea
This May will see the launch of one of Asahi’s most sought-after products into the South Korea market, marking the first time that the Asahi Super Dry Nama Jokki Can will become accessible outside of Japan.
According to LOTTE Asahi Liquor Co. Ltd, a subsidiary of Asahi Group Holdings, the brand will “continue to consider rolling out the product in markets other than South Korea”, depending on its performance there.
This is a big deal because demand for the product was so high in its home country of Japan that Asahi had to limit distribution on a month-by-month basis.
The result of four years of product development, the beer can debuted in Japan in April 2021. A special interior coating produces a fine foam when the can is opened, which Asahi says makes it the “world’s first product that allows consumers to enjoy the same taste as a mug of draft beer served at a bar or restaurant”. The claim was made following Asahi Breweries’ own research, based on the Mintel products database, as of October 2021.
Related news
Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve…
Read more >Health and sustainability is the engine of this year’s F&B innovations
A sort of duality emerges from the predictions of food…
Read more >Baby boomers drive growth in healthy ageing skincare market
Interest is also growing in products that support both skin…
Read more >Related news
The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the…
Read more >Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Who won and who lost in 2024? – Spectacular differences in results in food retail
The balance of the 2024 business year in the food…
Read more >