In December Hungarians spent more for „bottled” happiness

Hungarian consumers, shopping soda in December, gave out HUF 36 of every 100 for Coca-Cola.

Coca-Cola is a real ’Lovemark’
in Hungary. Inspite of the financial crisis Hungarians doggedly buy the Coke. Since
many years the name of the brand is equal to happiness in people mind. And they
need their happiness, so they drink Coca-Cola – said Dávid Aniot, Coca-Cola
Hungary’s brand manager.

Coca-Cola started a new global ad campaign
for its iconic cola, hoping to appeal to consumers' longing for comfort and
optimism at a time when the weakening economy is sapping soft-drink sales.

The new campaign — expected to feature the
slogan "Open Happiness," is the first for the Coca-Cola brand in
three years. The latest slogan replaces "The Coke Side of Life."

Throughout its history, Coca-Cola
has always tried to express a refreshingly positive view of the world. 
"Open Happiness builds on that heritage, recognizing that even with the
difficulties and stress of modern-day life there still are opportunities, every
day, to find a moment to recognize life's simple pleasures.  This new
campaign reminds people that Coke is always there to offer that small moment of
fun and refreshment when you need