Auchan launched its local supplier program in Debrecen

By: Trademagazin Date: 2025. 06. 26. 12:10

Auchan Hungary Ltd. has launched its local supplier program in its Debrecen store in cooperation with Hungarian Product Nonprofit Ltd., the initiative is also supported by the National Chamber of Agriculture (NAK) – the organizers announced at the program launch press conference on Thursday.

Attila Nagy, Auchan’s sales director, called it an important goal to put the products of producers in the area of their stores, mainly small and medium-sized enterprises, on the shelves of their stores. Currently, each of their stores has about 300 million forints in purchases from local producers, and they would like to increase this number by 6-8 times – he indicated to MTI’s interest.

Attila Nagy also said that they currently sell about 46 thousand products in their stores, of which food accounts for 86 percent, food produced or manufactured in Hungary.

He added that out of the almost six thousand products with the Hungarian Product trademark, 1,200 are being sold, including 126 of their own brand products. They would like to connect the own brand products with the local supplier program that has just been launched, and in the future, small producers could even become national suppliers, he said. He added that a supplier forum will be held at the opening event of the program in Debrecen with the participation of about fifty local producers.

The managing director of Magyar Termék Nonprofit Kft., which cooperates in the local supplier program, Eszter Benedek, said that they are in contact with 260 companies, whose total revenue is 4,500 billion forints and employ 48,000 people.

These companies produce the six thousand Hungarian Product trademark products, which, according to the results of a survey of a thousand people, are very popular among customers. More than 90 percent of those surveyed know and buy branded goods, which are expected to be made from Hungarian ingredients, to be high-quality, reliable, controlled products, and made by Hungarian labor – listed Eszter Benedek.

Zsolt Papp, president of the National Chamber of Agriculture (NAK), indicated that they support the unique initiative, the cooperation between producers and retailers, because on the one hand it is important that local producers have access to new markets, and on the other hand it is also important that customers can get to know local flavors.