But who is responsible for sustainability?
More and more people are seeing the importance of sustainability, but there is no consensus among the different age groups on which generation and how much sacrifice they should make in order to solve it. Generations agree that individuals, families and education also play an important role in discourse on sustainability and inspire action, yet they emphasize the responsibility of large companies, politicians and the current government, according to joint research by UniCredit Bank and SteiGen.
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