Tesco is fighting against food waste with ugly vegatables

Tesco’s “Perfectly Imperfect” initiative is popular among the Hungarian customers, so from mid-April, 8 new stores join to the initiative that offers aesthetic defective but perfect quality fruits and vegetables. One of the main goals of the pilot project, launched in January 2017, is to help to reduce the waste of food.

The full list of stores in the program can be viewed on Tesco’s website: http://tesco.hu/perfectly-imperfect/