Ikea boss said we accumulate too much furniture

By: trademagazin Date: 2016. 01. 19. 11:00

Company’s head of sustainability says consumption of many familiar goods is at its limit.

IKEA

The appetite of western consumers for home furnishings has reached its peak – according to Ikea, the world’s largest furniture retailer.

The Swedish company’s head of sustainability told a Guardian conference that consumption of many familiar goods was at its limit.

“If we look on a global basis, in the west we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings,” Steve Howard said at a Guardian Sustainable Business debate. He said the new state of affairs could be called “peak curtains”. (MNO.hu)

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