Fruit packaging as Advent calendar

Elbe-Obst offers an original upcycling of apple cartons: These are now available with Advent calendar. Every day, consumers have the chance to win a new prize – from toys to Apple products.

This year, Elbe-Obst is transforming a standard apple package into an Advent calendar. There are a total of 24 doors on the two long sides of the 3-kilogram basket, just like the classic Advent calendars. Behind each door is a special code. Consumers can then win a total of more than 120 prizes around the apple: From toys to various kitchen gadgets and appliances or cookbooks to Apple products and game consoles.

Packaging 365