METRO’s own branded ice-cream family won a Packaging Design Award

METRO’s Fine Life own branded ice-cream family received a 3rd place at the PAKK Packaging Design Competition in the private label category. The award ceremony was held on Wednesday evening at the Kiscelli Museum. The ice cream’s packaging was designed by the Poplart agency.

The Fine Life ice creams are available in nine flavors – lemon, chocolate, strawberry, forest fruits, yogurt, black forest, bird, milk, pistachio, vanilla and cheesecake. The products are available in the METRO stores from June. The ice creams were taken on the shelves in late May 2013 and they can be tasted in the stores on 21-22 June. The price of the products is a gross 888 HUF.