Burger King begins limiting sodium in meals

By: trademagazin Date: 2008. 11. 20. 00:00

The world's No. 2 hamburger chain, will limit sodium in its “Kids Meals” as it works to change its reputation for serving some of the industry's most unhealthy food.

The move from the Miami-based company comes as local and state
lawmakers slap more rules on eateries, ranging from banning
artery-choking transfat to requiring calorie counts on restaurant
menus. Burger King said it would limit sodium to 600 milligrams or
less in all of its Kids Meals advertised to children younger than 12.

Burger
King's currently advertised Kids Meal is its first to meet the new
criteria. It includes smaller portions of vitamin-fortified Kraft
Macaroni & Cheese, Burger King's Fresh Apple Fries with caramel
dipping sauce and Hershey's 1 percent low-fat milk.

The meal has 340 calories and 505
milligrams of sodium. Other Kids Meal options that meet the company's
new criteria are in development and will be rolled out by next
summer.