Nestle reduces product sizes

The world's largest food company will sell more products in smaller quantities in the United States and Europe as customers seek to cut their shopping bills.

 Reduced product sizes will be offered
in the United Kingdom, France, and the United States. Mirroring what
Nestle has already done in Brazil, and the Philippines to make its
food more affordable for low-income shoppers in emerging markets.
Revenue from smaller packs of Nescafe soluble coffee and Maggi
instant noodles is helping Nestle meet its sales targets as consumers
eat out less and switch to cheaper brands.

Sales of the so-called popularly
positioned products rose 27 percent to about $4.3 billion last year
and will probably gain more than 25 percent in 2009.