Waitrose Lowers Prices Of Own-Label Products

Upmarket UK retailer Waitrose & Partners has announced that it is lowering the prices of a range of own-brand products by an average of more than 15%.

Price cuts will apply to more than 200 products across a range of everyday items, such as fresh fruit and vegetables and cleaning products.

The initiative will also see the launch of a new marketing campaign across Waitrose outlets and on its website, the company added.

ESM