Unilever has developed more salt-reduced products

By: trademagazin Date: 2007. 09. 05. 00:00

The range of products within the Pot Noodle brand will now contain 50 per cent less salt than in 2005, continuing the company's programme to reduce salt levels in all its products.

Earlier this year, the Food Standards Agency (FSA) encouraged food
manufacturers and retailers to reduce the amount of salt in foods. The
regulator also encouraged consumers to examine their salt intake.
Unilever decided to focus on the brand's low fat content and natural flavourings,
in order to cater for the increased consumer demand for healthier snacks, in
light of government campaigns for the awareness of rising obesity rates.
Unilever has said the salt reduction takes the average Guideline Daily Amount
percentage of salt per standard sized pot down from 57 per cent to 25 per cent,
without affecting the taste.
The Food and Drink Federation (FDF) claims the UK is leading the world in salt
reduction. Its latest survey indicated that members have reformulated £7.4bn
worth of products to have lower levels of salt compared to the year before, and
£2.4bn worth of products have been launched with lower salt variants.


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