Heineken introduces new light lager in Russia

The new brand will be positioned in the premium class beer segment and will be supported by a wide promotion campaign across various mass media.

Heineken has introduced a new light lager beer across
Russia. The brewer has determined opportunities for this brand to continue
to succeed and have launched a new light sort of Doctor Diesel. The strong
Doctor Diesel beer sort, already familiar to the consumer, will remain in the
portfolio of the company brands under the name of Doctor Diesel Strong and will
be manufactured in the packing with a new modern design." The beer will retail at RUB25 (US$1) per half litre bottle.