Diminishing CEO fears, cautious optimism for 2024
54% of CEOs also trust in the improvement of the growth rate of the global economy, 60% of them in the domestic economy, according to the 13th PwC Hungary CEO Survey. More than half of the companies (58%) plan to raise prices and more than a third (36%) plan to increase the number of employees this year, and four out of ten company managers admit that their company’s business model and processes need to be changed in order to survive in the long term. Hungarian business leaders expect 394 forint euros, 1.7% GDP growth and 8% inflation by 2024.
Personal interviews with 297 Hungarian business leaders show that after last year’s record pessimistic year, the majority expects an acceleration: 54% believe in the strengthening of the pulling power of the world economy, and 60% believe in the acceleration of the growth rate of the Hungarian economy. 22% predict a slowdown both globally and in Hungary, compared to last year’s 76% and 85%. This year is the first time in the history of the survey that Hungarian business leaders are more optimistic about economic growth than they are about the development of their own incomes. The proportion of those who believe in the growth of their company in 2024 fell to the level of 47% measured in 2012.
Among the external, threatening factors, the majority (51%) still fear the impact of inflation. This is followed by the lack of skilled labor (48%), followed by macroeconomic volatility (37%), geopolitical conflicts (36%) and cyber risks (35%) with almost the same results. Compared to 2023, the feeling of exposure to macroeconomic volatility and geopolitical conflicts decreased to the greatest extent, but the concern among company managers about the effects of climate change and the risks caused by cyber attacks did not change.
Related news
The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >The Ministry of National Economy links economic growth to peace
As long as the war lasts, this growth rate is…
Read more >K&H Analyst Commentary: Hungarian economy shows faint signs of life
In the second quarter, GDP grew by 0.2 percent year-on-year…
Read more >Related news
The 30,000-forint pensioner food voucher cannot be used in all stores
Between September 1 and October 15, the 30,000-forint pensioner food…
Read more >Baby Coupon Week at Rossmann – for the first time, the 10% discount is also available at the Online Drugstore
Between 4 and 10 August 2025, Rossmann is once again…
Read more >Tens of thousands of orders have already been placed in Kifli.hu’s new discount program
The number of subscribers to the Kifli.hu Xtra loyalty program…
Read more >