The price of vegan private label products is falling at Lidl

By: Trademagazin Date: 2024. 01. 10. 12:10

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Vegan products are much more expensive than traditional alternatives. This version is now available at Lidl.

Lidl Hungary explains its move by promoting sustainable consumption and nutrition. As of January, it therefore started reducing the price of its own brand vegan food products with dozens of products. This means that these more expensive products are brought to the level of “plain” food.

Among their reduced-price own-brand products, these will be cheaper: pizza, toasted ham, sandwich toppings, biozabital, organic oat cream, vegan yogurt, and the spicy vegan rudacska, the vegan burger, and the vegan lasagna, Lidl says in its announcement.