Kraft will market a chocolate cream cheese

Kraft decided to break the monopoly of Ferrero, with the launching of a cheese-based, chocolate flavored cream in France as part of the Philadelphia product family.

“The creamy freshness of Philadelphia can be found in the product as well as the Milka chocolate taste” – summed up the special character of the products Razac Fabien, who is in charge for the marketing of Philadelphia family in France to the Le Figaro. (Le Figaro – Világgazdaság Online)