Make-your-own Magnum retail concept makes Indian debut

Magnum has launched its first two pop-up stores in India, offering customers Make Your Own Magnum experience.

The stores have opened at Phoenix Market City malls in Mumbai and Chennai.

Like consumers before them in Bangkok Kuala Lumpur and many other cities across Asia-Pacific, customers now can design and assemble their own ice creams with their favourite flavours and toppings.

The customised Magnum store will feature Make Your Own Magnum campaign until late November.

Inside Retail