Mr. Cheng Yun from Wuhan

Mr. Cheng Yun is a typical representative of the dynamically expanding Chinese food business. He owns 200 food stores in and around one of the “second rate” cities, Wuhan which has a population of 8 million. He is not afraid of foreign competitors like Wal Mart, because he believes that local businessmen like himself know what Chinese consumers need better than any international chain does.