The Magyar Termék would join the government’s action plan

In 2018, MAGYAR TERMÉK Nonprofit Kft. plans to actively participate in the government’s action plan aims to promoting Hungarian food products. The company, which operates the Hungarian Product (Magyar Termék) Trademark System, held its marketing forum at Univer in Kecskemét, where 32 companies participated.

Benedek Eszter, managing director told the representatives of the trade mark users that in 2017 the nonprofit company increased its marketing and communication activities. Until now, more than a million people watched the company’s image video on YouTube. The Hungarian Treasures program was launched as well, and a research was carried out and published on the opinions and customs of the Hungarian consumers on domestic products. On the basis of the results, the Magyar Termék is the most powerful trademark among the customers, which is already used by 152 companies on about four thousand products.